When Bombas was founded in 2013, the brand’s focus was all on socks. It was quite the bold move considering that there were already a million socks already out in the world: cheap pairs, luxurious pairs, plushy pairs, thin pairs, sporty pairs, calf-length pairs, no-show pairs — you name it, there already was a sock out there. You’d think that people at some point would have found their favorite sock brands and would stay loyal to them. But somehow, Bombas knew better, and nearly 10 years later, has the loyal customer base to prove it. (Psst, if you haven’t already joined the fan club, R29 readers get 20% off sitewide your first purchase with the code REFINERY29 at Bombas. There’s no expiration date.)