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The personal home care industry in the U.S. has generated both respect and notoriety over the last few years. With that, owners and operators are voicing a larger range of differing opinions than ever about what’s next for the industry.

This creates an intriguing issue in home care, where some of the industry’s largest providers are franchises. When the leader of a company sees the business of home care going one way, and a franchisee sees it going another way, that creates friction.