This conversation exists within plus-size-only brands as well, including Torrid which, in the past four months, have begun to expand their size 6 offerings in-store (previously, the brand offered sizes 00–6 online, which is equivalent to sizes 10–30, and sizes 00-5 in-store). In an emailed response to Refinery29, the brand said that it spent the holiday season analyzing its web data to see which size shoppers live in which regions. They then used that to determine which stores would be sent additional garments in a size 5, and which would then receive size 6 items.