Walmart will provide preventive care services to UnitedHealth Group Medicare Advantage customers under a 10-year deal the companies announced Wednesday. 

UnitedHealth Group subsidiary Optum’s data and analytics tools will guide Walmart Health clinicians to provide value-based care for Medicare beneficiaries, according to the companies. The initiative will begin in January at 15 Walmart Health locations in Florida and Georgia before expanding elsewhere, and the partners project it eventually will serve hundreds of thousands of patients. The companies also will market a co-branded Medicare Advantage plan in Georgia and Walmart Health Virtual Care will be in-network for some UnitedHealthcare commercial members in January.

“UnitedHealth Group and Walmart share a deep commitment to high-quality and affordable primary care led services that address all of a patient’s health needs in ways that are convenient for them and improve health outcomes,” UnitedHealth Group CEO Andrew Witty said in a news release.

The growing Medicare Advantage market and competition among insurers has encouraged similar partnerships. Elevance Health, formerly known as Anthem, inked a deal with the grocery chain Kroger last year and Walmart previously formed alliances with Humana and Clover Health.

The retail giant launched Walmart Health, which offers primary and urgent care, labs, diagnostics, behavioral health, dental, optometry and hearing services at 27 physical locations and via a virtual platform, in 2019.