It is increasingly common for today’s brides and grooms to opt for one or more cosmetic “tweaks” prior to their Big Day. A study by RealSelf showed that wedding-related cosmetic procedure reviews increased by 30%, with nonsurgical treatments being particularly popular. Looking your best on your wedding day has always been the order of the day, but thanks to Instagram culture, aspects such as skin smoothness and clarity have never been more coveted. Read on to discover just a few trending pre-wedding procedures.

Fat Freezing

Fat freezing, more commonly known as CoolSculpting, is a non-invasive fat reduction system that involves freezing and reducing fat cells without the need to go under the knife. CoolSculpting is ideal for stubborn areas of fat, and it can be used almost anywhere in the body—including the tummy, thighs, back, and “double chin.” It has no downtime, as it is conducted without anesthetic and patients can be in and out of their clinic in an hour or less.

Breast Augmentation

Breast augmentation is one of the leading procedures in the US, and not just for future brides. Surgeons are achieving more natural results by combining implants with autologous fat transfer. The latter involves harnessing fat from an unwanted area of the body via liposuction, then centrifuging it and injecting it into chosen areas to create a more harmonious shape.

Intimate Surgery

Intimate surgery comprises various treatments—including scrotal lifts for men and labiaplasty for women. Vaginal rejuvenation is also high on the list of coveted treatments. It covers both vaginoplasty surgery and minimally invasive laser treatments to achieve vaginal tightening. Some patients opt for laser alone, while others may select to opt for both vaginal surgery and labiaplasty. Often, these treatments are not only chosen for appearance-enhancing purposes, but also to improve functionality and comfort, especially among those who take part in equestrian sports and cycling.

Botox and Dermal Fillers

Injectables have been ruling the non-surgical aesthetic medicine industry for over a decade, making them one of the longest-lasting trends in modern aesthetic medicine. Brides and grooms are picking these procedures to target specific areas—including the under-eye area, the cheeks, and the nose. Indeed, nose enhancement—for instance, by using fillers to minimize the appearance of a prominent dorsal hump—is seen by many as a magnificent way to get similar results to what one might achieve from a rhinoplasty. Another big trend involves using fillers to create more defined lip shapes. Volume is no longer at the forefront; today, it’s all about making the most of one’s natural lip shape. Cheek injections are also far more common, as they enable doctors to create the illusion of a more defined bone structure.

The beauty industry is booming in the digital age, and brides and grooms are making the most of surgical and non-surgical procedures prior to their big day. Just a few procedures that are popular among millennials and Gen-Z’s are breast augmentations, intimate surgery, and fat freezing. Injectables are also seen as a quick way to obtain a better definition in zones like the cheeks and lips.