Since launching her eponymous fashion brand in 2010, Sally LaPointe has become known for electric, neon-adjacent monochrome looks that pack a punch. That said, for a while now, the New York-based designer had noticed that customers were buying her downtown cool garments in shades of cream and white for an unexpected occasion: weddings. “Not just like the wedding [day],” she tells Refinery29. “But everything around the wedding, so rehearsal dinner, the brunch after, and bachelorette.” With that in mind, this week, she launched her debut bridal collection — the LaPointe way.