We know — there are so many beauty brands out there, but one thing about us at Allure is that we love to rave about those that are doing everything right. One of the first that comes to mind is Kosas. In case you didn’t know, Kosas has been around since 2015 and was founded by Sheena Yaitanes, who founded the brand with four lipsticks and, fast forward seven years, has expanded the lineup to over 20 products across makeup and body care.

What makes Kosas different than its competitors is that each product is made with active botanicals and balanced and safe synthetics, making it a clean beauty brand by Allure standards. While there are a decent amount of clean brands on the market, what Kosas does differently is creating formulas that are pigmented and work on a multitude of skin tones, and, most importantly, look as good as they feel. The clean beauty brand even offers sets for purchase, so you can try out multiple products without breaking the bank.

Whether you have been dying to try out the brand or just like what you’ve read thus far, Kosas products are sure to not disappoint. After winning multiple awards with us, we decided to give our readers a full shopping guide. Keep scrolling for our favorite Kosas products on the market.