The Best Stores for End-of-Summer Swimwear Deals

The Best Stores for End-of-Summer Swimwear Deals

Sadly, summer’s winding down. But there’s good news: Now is the perfect time to take advantage of end-of-summer swimwear deals. Retail shops, even the online ones, are discounting to wind down their summer swim collections. And that means you can update your swimwear collection without blowing your clothing budget.

Where to shop swimwear deals now

So let’s get into it. Here are 10 online stores that have amazing deals on bikinis, tankinis, one-pieces, and more.

1. Aerie

Model wears patterned swimsuit while laying down.

Aerie is an American Eagle Outfitters brand that used to be oriented to the tween crowd. Today, Aerie has a more inclusive feel. Yes, the brand is youthful — but there are pieces suitable for a more mature fashionista.

Right now, Aerie has swimwear separates priced below $30 and one pieces marked down from the $50s to the $40s. Shop swimwear on clearance and the prices are even lower, down to $15 for separates.

2. Amazon

Model wears tankini for sale on Amazon.

If you’re willing to put in the work, Amazon has any swimwear you might need, priced as low as $20 with free shipping. This isn’t a seasonal thing, since Amazon delivers women’s suits all year-round. Still, it’s hard to leave Amazon off this list because the prices and selection are almost unmatched.

To streamline your shopping, tap the button below for a collection of highly rated suits that are eligible for Prime shipping.

 3. Andie

Smiling woman wears one-piece blue swimsuit.

Andie sells practical swimwear in classic styles. By practical, I mean the suits are designed to be worn (and played in) comfortably. Andie fulfills this mission by testing their styles extensively to ensure wearability.

Andie also offers free fit consultations — a nice perk that should lead you to an appropriate suit style and size.

Shop Andie’s sale page for discounts of about 30% on separates and one-pieces.

4. Athleta

Model wears two-piece patterned swimsuit by Athleta.

Athleta, a member of the Gap family, is known for its activewear and support of women athletes. Track superstar Allyson Felix made headlines in 2019 for leaving Nike and joining Athleta as a sponsored athlete. Two years later, gymnast Simone Biles followed suit.

Because of the brand’s focus on performance, the suit styles are sporty over sexy. For me and maybe for you, that’s a plus.

Shop Athleta’s Summer Send-Off Event now fo discounts up to 60% on swimwear. That brings the price on functional separates down to the $20 per piece range.

5. HelenJon

Woman wears patterned bikini by HelenJon.

HelenJon is a luxury swim brand that focuses on fit, wearability, and customer service. As such, the prices are higher than, say, Athleta or Amazon. The brand vibe fits the price tag, though. The styles are classy — you’ll find classic silhouettes updated with elegant patterns. If you need to fit in at the country club, HelenJon swimwear can make that happen.

Shop the sale pages for separates in the $60 range and one pieces in the $70 range.

6. Lulu’s

Model on beach wears one-piece black swimsuit by Lulu's.

Lulu’s is one of the most popular online shops among Budget Fashionista readers, and for good reason. The brand epitomizes affordable luxury.

Right now, you can shop swimsuits at Lulu’s for as low as $20. Code DEALS20 in checkout may yield even bigger discounts. I’m not certain when that code expires, but it’s worth trying (or use the Rakuten browser extension to try all available codes automatically).

7. New York & Company

Smiling model wears colorblocked swimsuit by New York & Company.

New York & Company is easy to overlook for swimwear, since the brand is better known for its affordable career wear.

But the current swim sale at this retailer is not to be missed. One piece suits regularly priced at $80 are marked down to $24 — that’s a 70% discount.

8. Nordstrom Rack

Model wears one-piece swimsuit for sale at Nordstrom Rack.

You already know (and possibly love) Nordstrom Rack. It’s the department store of choice for anyone looking for quality merch at good prices.

Shop Nordstrom Rack now for a nice assortment of swimsuits priced between $30 and $60.

9. Summersalt

Woman wearing two-tone blue bathing suit from Summersalt.

Summersalt serves up quality, fashion-forward swimwear at affordable prices. One feature that sets Summersalt apart from other brands on our list is a focus on sustainability. The brand uses recycled materials in its fabrics and packaging.

Summersalt’s normal swimwear prices are in the $90 range, which is competitive for a sustainable brand.

Act fast to shop Summersalt’s Endless Summer Sale for discounts of 50% to 60%. That’ll bring the $90 price point down to a very reasonable $40 or $45.

10. TJ Maxx

Last on my list is TJ Maxx, another Budget Fashionista fave. Right now, you can shop the beloved discount retailer for one-pieces and swim separates priced from $15 to $40.

How to shop summer clearance swimwear sales

Make the most of your off-season swimwear shopping by following a few guidelines:

  • Stick with classic styles. Super trendy suits have a short lifespan. You might not like the style by the time next summer rolls around.
  • Know your body. If your weight fluctuates often, it may be counterproductive to shop swimwear now. Saving a few bucks isn’t useful if you never wear the suit, after all. Shop for whatever size you expect to wear eight months from now. If you don’t know, don’t shop.
  • Pay attention to the return policy. If the suit’s on final clearance, it’s probably not returnable. Swimwear is tough to resell, so you might pass on anything you’re not certain about.
  • Look for pieces that serve double duty. A bikini top can double as a bralette and a one-piece can double as a bodysuit. Get extra value by shopping for pieces that have more than one use.

With that, all that’s left to do is shop those end-of-summer swimwear deals. Have fun!