NuFACE has a whole bunch of devoted fans, and the trusty facial-tool also lays claim to having none other than Kate Hudson claim it as a favorite.

“The NuFACE Mini Facial Toning Device is a current favorite—it’s a bit of a splurge, but it’s a wonderful product from a female-founded company,” the 43-year-old shared with us last summer. “It has different attachments—one tightens fine lines and another uses infrared for collagen stimulation—but it’s easy to use. If you are able to spend a little more, this is a great little tool that’s wonderful for your skin.”

As luck would have it, the “splurge” is on super sale during Amazon Prime Day’s sale—to the tune of 31-percent off. With a four-star rating, the “fitness for your face” device employs microcurrent to help improve collagen production, facial contours, tone and the appearance of lines and wrinkles.

And Hudson isn’t the only celeb fan: As Law & Order’s Odelya Halevi recently told us, it’s a must on-set for visible results.

“I recently started using the NuFACE facial toning device. It uses microcurrent technology to improve skin tone and helps weakened facial muscles. I can definitely see a huge change in my skin’s appearance. Wearing makeup 12 hours a day on set made my skin breakout, and NuFACE really saved the day.”