While it’s a stark rise for a sneaker that’s been around for decades, it’s not entirely surprising: Thanks to a number of high-profile collabs including Jonah Hill, skateboarder Jason Dill, and, most notably, menswear designer Grace Wales Bonner, the Samba is now available in more eye-catching iterations that are drawing in both men and women seeking the next It shoe. According to shopping app Lyst’s newest quarterly report, Adidas has risen four spots in the “hottest brand rankings,” to 13th place. With, according to the report, “the Adidas x Wales Bonner Samba sneakers topping the men’s hottest products list.”