Demand for home-based care continues to rise. Thus, more workers are needed.

What sounds like a simple equation to solve theoretically is far more complex in practice – getting “more workers” is easier said than done. Still, in order to satisfy that demand, home care agencies are getting creative.

Whether by leveraging certain training or using unique recruitment practices, home care agencies are figuring out different ways to recruit and retain employees.

“There’s not a one-size fits all strategy to recruit and retain caregivers across personas,” Brandi Kurtyka, CEO of MissionCare Collective, told Home Health Care News in an email. “For instance, a career caregiver is different from someone working a care job on the side and different from a retiree. We’re starting to see agencies adjust their approaches from a one-size-fits-all to meet people where they’re at.”