Kim Kardashian is the latest celeb to jump on (well, back on in her case) the bleached brow trend and she looks almost unrecognizable with the super-pale blonde brows and a feathered haircut on her latest magazine cover.

Kardashian is on the cover of Interview’s September issue, titled “American Dream.” In the main photo from the shoot, Kardashian poses with bleached-out brows and her platinum hair worn in a ’70s-style blowout, donning a denim jacket and jeans pulled down to show off her famous butt — the very butt we’ve seen on a fair share of magazine covers and photoshoots throughout the years. 

In other images, which you can check out on Interview’s site, we see Kardashian in a red Norma Kamali bodysuit and Gucci spiked choker and posing next to a wall of lockers in a vintage tee, Balenciaga jeans, and the same jockstrap she wears on the magazine cover. She also poses in an American flag thong and Saint Laurent leather motorcycle jacket and a Bottega Veneta tank and jeans. While the outfits change, Kardashian’s beauty look stays the same: center-parted blonde hair with curtain bangs, glowing dewy skin, and rosy cheeks and lips, plus a flick of mascara concentrated on her top lashes. The bleached brows are truly the centerpiece of her look, giving Kardashian an avant-garde, high-fashion edge. Clearly, Kardashian’s a fan: she shared several behind the scene shots to her Instagram story on Tuesday as well.