For instance, in its new iteration the brand has introduced a Curve range, which goes up to a UK size 26. Compare this to Topshop’s time on the high street when its sizing ran up to a UK 16, preventing many women from shopping there (although its petite range was a solid selling point). “I think it’s really interesting they have now opted to create plus-size pieces with the rebrand, even though plus-size women had been asking for this change for years,” says content creator, author and journalist Stephanie Yeboah. “Plus-size bodies are often seen as an afterthought in fashion and there is something so insulting about brands using plus sizing as a last-ditch effort to rally consumers.” A similar thread can be seen running through Victoria’s Secret’s recent strategies, too. Yeboah calls for Topshop to display more plus-size representation rather than its current straight and mid-size model majority.