“Based on what I have seen for 2022 so far, I would say that the appetite for fun and colourful lingerie is still growing,” says Brewer. “This is especially with our customer, as we find black bras stay in stock for much longer than their colourful counterparts. I think brands are realising that women want to be bold and experiment with all of their wardrobe, including their underwear drawer.”

Colour plays a huge role in the Dora Larsen design process, but Larsen says she’s noticing new patterns emerge. “Colour-wise, we noticed a huge demand for bright green, which is interesting, as you wouldn’t normally consider green a typical colour for lingerie—it’s not obviously feminine in the same way that pink or berry are,” says Larsen. “Customers are looking to be more experimental with their colour choices and looking for colours you can’t typically find everywhere. The classic look you would typically expect from lingerie has gone out the window—people want to be dressing for themselves these days, in comfortable, experimental, different and unique choices.”